OUR HISTORY
OVER 60 YEARS SINCE 1957
OUR ROOTS
WHERE WE STARTED

In 1946, World War II had come to a close, and Isamu Takabuki of Hawaii formed lolani Sportswear and began manufacturing Hawaiian 'Aloha' garments. His daughter Alice, fell in love with Clarence Hara who joined the family. In 1957, Clarence and Isamu formed a new company and incorporated Fuji Import Company. Inc. They wholesaled imported Hawaiian shirts and robes from Japan made from silk, rayon, and cottons.

HERITAGE AND LONGEVITY
THE NEXT GENERATIONS

Go Barefoot is a family company that transcends time with a deep rooted commitment to quality, tradition, and the island life-style. After three generations of Mr. Hawaii, Inc. we insist and maintain our policy to keep the legacy of the Hawaiian Shirt alive for the next generations to relax and enjoy life

GO BAREFOOT
IN PARADISE
Shop the beauty and aloha from the islands of Hawaii.
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