OUR MISSION
Keeping the Legacy of the Aloha Shirt Alive
We are one of the last original Hawaiian shirt brands, dedicated to preserving the authenticity of Aloha wear. Our mission is simple: to honor the heritage of the Hawaiian Shirt while ensuring future generations can experience its timeless style, comfort, and craftsmanship.
OUR ROOTS
Family Heritage since 1957
Go Barefoot is a family company that transcends time, with a deep-rooted commitment to quality, tradition, and the island lifestyle. For over three generations of Mr. Hawaii, Inc., we have insisted on maintaining our legacy—placing our shirts only in the finest quality stores across the world.
OUR STYLE
Refined, Proud & Bold
We believe Aloha Shirts should be classic, not costume. Our designs embrace bold yet timeless prints, relaxed yet polished fits, and high-quality construction that stands the test of time. Go Barefoot shirts are made to be worn, enjoyed, and remembered.
OUR HERITAGE
Designed in Hawaii, Made in the U.S.A.
Each Go Barefoot shirt is designed in Hawaii and made in California, ensuring the perfect blend of island authenticity and expert craftsmanship. We don’t cut corners—every fabric, stitch, and button is carefully chosen to uphold our tradition of excellence.
OUR CRAFTSMANSHIP
Quality You Can Feel
We use proprietary fabrics, coconut buttons, and expert tailoring to create shirts that aren’t just stylish but built to last. This isn’t fast fashion—this is island tradition, redefined for today’s modern explorer.
ALOHA ALL OVER
Wear the Spirit of Hawaii
An Aloha Shirt is more than fabric—it’s a feeling. It’s the kindness of the islands, the warmth of the sun, the sound of the waves. When you put on a Go Barefoot shirt, you don’t just wear it—you live it.
Go Casual, Not Boring.
Explore our collection and take the Aloha spirit with you—wherever the breeze may take you.