MISSION STATEMENT: A-L-O-H-A

"There is one thing in life that never changes... the meaning of 'Aloha'. It is a way of life... it is an attitude...it is how you choose to live your life.. it is given freely without any expectations. There are no entitlements.. 'Aloha' is given like the 'Grace of God'...

The 'Aloha Shirt' symbolizes this lifestyle that is still alive in Hawai'i, and across the globe in the people who have experienced the kindness and respect of 'Aloha'.

 We want everyone who puts on one of our Hawaiian Shirts to feel the touch of 'Aloha', and experience the true appreciation of Hawaii's beauty inside and out.