The Original Since 1957
Go Barefoot is one of the last original and authentic Hawaiian Shirt brands since 1957 with pride in our longevity and heritage. We are bringing back the original heritage of the Hawaiian Shirt and keeping the legacy of the Hawaiian Shirt alive for the next generations to relax and enjoy life in is our life mission. Our Aloha Shirts are designed in Hawaii and made in California.
Enjoy The Ride
Shop our Ohana site HIC, founded in 1971 through a commitment to quality, service and aloha spirit, the brand has built a reputation as an icon of Hawaiian surfing worldwide.
Our Promise
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MADE IN THE U.S.A
All of our Aloha shirts are designed in Hawaii and made in California. Just as we have for over 60 years.
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AUTHENTIC QUALITY
We work with Hawaiian artists to develop contemporary authentic Hawaiian prints with the same fabric company we started with in the early 1950s.
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ALOHA SPIRIT
We've designed and produced the finest Hawaiian Shirts that reflect the beauty and aloha that is only found on the Islands of Hawaii.